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My Digital UX Philosophy

At the core of successful user friendly Digital Product Design are the three tenants to balance:

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  • The Needs of the Customer/User

  • The Needs of the Business

  • The Limitations/Capabilities of the Technology

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As for the Customer, it’s not just whether the user is able to complete the task on your website or app. We need to ask, “What’s the motivation for them to be there in the first place?” That’s when you’re ready to move from reactive usable design to proactive, predictive experiences.

My Business CX Philosophy

​Too many businesses build their digital platforms based on the "Field of Dreams" approach, "If you build it they will come." Big mistake.

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You have to know your customers to best develop a targeted plan to not only draw the customers most likely to do business with you, but also to make the best use of your marketing dollars.


"Have perspective: Look at things in new ways, take innovative approaches to solving problems and look for trends on the horizon that others don't yet see."* 


*Quoted in The Huffington Post article "6 Tips on How to Succeed in STEM". 05/27/2015

Blog Posts

Sticky Notes

“Inside the world of AT&T there are some people who REALLY get the internet and Kimberly is one of those people. Behind the AT&T's business to business online we presence Kimberly drives a hard charging team of user experience people who have a great passion for creating business web applications that help businesses improve their wireless communications. The passion and expertise of this team is a direct reflection of Kimberly's qualification and expertise in the field of web user experience design. I enjoyed working with her and I would welcome any opportunity to work with her again!” 

                              

Bo Lora

Sr. Design Technologist at Amazon Business

Areas of Leadership

Digital Design Skills

  • Structural Design

  • Interactive Design

  • Content Strategy

  • Information Architecture

  • SEO

  • User Testing / Research

  • Web Accessibility

  • Web Analytics

Operational Skills

  • Program/Org Design

  • Workflow development

  • Vendor Management

  • Budgeting

  • Resource Management

  • Personnel Hiring

  • Personnel Development

  • KPI / OKR Management

Business Skills

  • B2C and B2B

  • eCommerce Strategy

  • Digital Strategy

  • Product Roadmaps

  • Business Analysis

  • Strategic Planning

  • Program Development

  • Cross Functional Leader

Disciplines Managed

  • UX Research

  • Web Analytics / Data

  • UX Product Design

  • Design/Multi Media

  • Content Writing/Editing

  • CMS Publishing

  • Front End Development

  • Product Teams and PMO

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