Kimberly Sutherland
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An Australian team had built a complex in-house CRM tool to fulfill a specific need, however it was overly complicated so not being used.
Post merger digital strategy needed. Pitched a plan to pull 7 eComm, Support and Corp sites together under a common navigation architecture.
AT&T's branding went through a period of whimsical design. Not well accepted by the business user, a relatable approach was needed.
AT&T had experienced breakups and acquisitions to the point of nearly 40 different style guides. A centralized system was badly needed.
An overly complex selection process left too many users unsure of what they needed, resulting in a high cart abandonment rate.
After identifying the audience of this small online novelty business, adjustments to the Shopify template code were made.
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