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Yes Virginia, Process Flows Are Still a Thing in UX Product Design
Sometimes the cleanest way to get the detailed picture when designing a complicated application is the mapping of user flows and decision points, so why has this practice become a lost art in certain circles?
Kimberly Sutherland
2 days ago4 min read
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Inclusive Design: What are we talking about, exactly?
Inclusive design addresses various disabilities, including visual impairments, hearing impairments, motor disabilities, and cognitive...
Kimberly Sutherland
Jun 202 min read
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KPI Framework for UX Digital Product Teams
One of the main challenges in creating a KPI framework for UX measures is ensuring that the metrics chosen accurately reflect the UX.
Kimberly Sutherland
Apr 192 min read
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The Dance of Digital Product
In the whirlwind world of digital design, two pivotal players emerge—the Product Team and the UX (User Experience) Team. At first glance, they may come off as separate entities but, for anyone in the field, the reality is they’re better together, working in sync to create brilliant products that are user-friendly and market-ready. However, like any thriving partnership, they come with their own sets of challenges, particularly when it comes to defining roles and avoiding the
Kimberly Sutherland
Mar 133 min read
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Client Archetypes in UX Product Design: When and How to Collaborate and When to Walk Away
While every project is unique, the client team might not be. You’ve probably worked with archetypes that follow the same patterns. Recognizing these archetypes can save you loads of time, headaches, and ensure that the end product is something that you and your client can be proud of.
Kimberly Sutherland
Dec 20, 20246 min read
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What I Know About Business: Things Are Always Changing and People Hate Change
One of the most significant hurdles in Change Management is resistance from employees.
Kimberly Sutherland
Sep 24, 20242 min read
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Time for a Brand Refresh? 5 Key Factors to Take into Account.
A well-thought-out branding plan can help differentiate a company from its competitors, build customer loyalty, and ultimately drive sales a
Kimberly Sutherland
Aug 4, 20242 min read
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Biggest Bang for the Marketing Buck? Niches, and 5 ways to find them.
By narrowing down their customer demographics and identifying a specific niche, businesses can make the most of their marketing dollars and
Kimberly Sutherland
Jun 11, 20242 min read
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Voice of Customer (VoC) Data
I was speaking with a Chief Digital Officer a few months ago, and I asked if they had a Voice of Customer Program in place for the...
Kimberly Sutherland
Mar 6, 20243 min read
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Measuring Success at the Project Level
I’m surprised how common it is that the only real measures in place as to whether or not a project is successful is if it launched on...
Kimberly Sutherland
Feb 29, 20243 min read
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UXR - Quantitative vs Qualitative Data: You have to have both for the complete picture.
When it comes to User Experience (UX) Research and Design, data plays a crucial role in understanding user behaviors and identifying ...
Kimberly Sutherland
Feb 21, 20243 min read
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Digital Design System Frameworks
When it comes to creating a Digital Design System, teams have several popular design methodologies to choose from...
Kimberly Sutherland
Feb 15, 20242 min read
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Inclusive Design: Steps to get your website up to Accessibility Standards.
Ensuring that your website meets the WCAG 2.2 accessibility standards is a crucial step in reaching users with disabilities.
Kimberly Sutherland
Feb 14, 20242 min read
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Shinrin Yoku: Research shows spending time in nature positively impacts physical and emotional wellness.
The benefits of Shinrin Yoku are plentiful, with research showing that spending time in nature can lower blood pressure, reduce...
Kimberly Sutherland
Feb 12, 20242 min read
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The UX Design Role I didn't know I needed until I inherited a few.
Instructional Designers have an important role in Product delivery, particularly when working with complex platforms.
Kimberly Sutherland
Feb 8, 20242 min read
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Is your website at risk of legal action for not being accessible?
No company is too big to be sued for not having an Accessible site. In today's digital age, having an accessible website is crucial for...
Kimberly Sutherland
Feb 7, 20242 min read
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It's an election year, so tips on dodging landmines in the office.
Tip #2: Distract with Food
Kimberly Sutherland
Feb 6, 20242 min read
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4 Misconceptions Businesses have that keep them from building an In-House User Testing Team.
Let's explore 4 top reasons for hesitancy and debunk them one by one.
Kimberly Sutherland
Jan 31, 20242 min read
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Lab Testing vs Online Platform Remote Testing. Which is better?
Both methods have their own set of benefits and drawbacks.
Kimberly Sutherland
Jan 29, 20244 min read
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"Isn't Product Owner just a fancy name for Project Manager?" (wince)
I actually had a prospective employer ask me this question.
Kimberly Sutherland
Jan 22, 20242 min read
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