Kimberly SutherlandFeb 293 minUX DesignMeasuring Success at the Project LevelI’m surprised how common it is that the only real measures in place as to whether or not a project is successful is if it launched on...
Kimberly SutherlandFeb 213 minUX Testing/AnalyticsUXR - Quantitative vs Qualitative Data: You have to have both for the complete picture.When it comes to User Experience (UX) Research and Design, data plays a crucial role in understanding user behaviors and identifying ...
Kimberly SutherlandFeb 192 minUX DesignKPI Framework for UX Digital Product TeamsOne of the main challenges in creating a KPI framework for UX measures is ensuring that the metrics chosen accurately reflect the UX.
Kimberly SutherlandJan 312 minUX Testing/Analytics4 Misconceptions Businesses have that keep them from building an In-House User Testing Team.Let's explore 4 top reasons for hesitancy and debunk them one by one.